It seems that the pundits in social media / web land are always upbeat about the latest gadget, the new social network, a new Google products, etc. Talking about serious issues thus takes a back seat given that apathetic societies don’t tend to thirst for more serious discussions on the future of our world and the internet.

The latest case is in point is a push to re-draw what is deemed “acceptable use” for congressmen and women (as discussed here) which will inevitably lead to closure on politicians being able to speak directly to their constituents via the net. Isn’t that the point of the net? To get shit done and communicate? Possibly to be entertained if you are addicted to the naughty side of life. (See: Christy Brinkley’s ex.)

Clearly I can’t fault mainstream marketing / advertising pundits fully since many use social media to make more money, more connections, and followers. Others are tied to corporations that neither allow freedom of choice or speech as it relates to what can be expressed during work and off hours. Even simply having an opinion could result in job loss.

I suppose my griping is rather useless here but I am frankly getting worried by the visceral disconnect that is the work / life balance. Middle class zombies walk our streets while men in suits rule it. While I’ve always seen the upside of being elitist and hope to some day climb my way up, I never quite understood until recently that elitism in itself is a strategic move that allows distance to be kept between average citizens and ruling classes. My work is my life and my life is my work. It is this harmony that maintains my passion for business, politics, life, and the world. The workaday world is an excuse to live for the weekends.

Frankly, the hype and craze of web 2.0 is over for me. It’s clear that gang mentality won (See: Obama) and the net will be used just as with the megaphone of yore: the loudest voices will win. So until “average folks” sit back and take in the potential power of all of our toys the mediums will remain moot. Thoughts and ideas are flushed down the tubes just like old newspapers get recycled.

I’m certainly not an advocate for activism. In fact much of it is rather loosely strung together on the web but worth mentioning is the recent FISA bill that Obama voted for. The technology used to power My.BarackObama.com was used against him by the people to fight against his controversial vote. So what’s the next step? Methinks those types of outlets won’t be as available to supporters in the future or will be heavily moderated to avoid such conflicts of political interest. Then we’re back to square one: a corporate “vote for me” pitch that is top down as politics usually goes.

The long and short of this disjointed rant is that we all know where this is going: back to square one where our internet packages will look like satellite or mobile rate plans. On deck. But by then it will be too late to maintain pipe neutrality. Sadly.

I thought it peculiar when people started using the term “the internets”–plural. Now it makes sense. But guess where 99% of the mainstream population will be? On the controlled platform. I feel for the kids of tomorrow who will never get to experience neutrality and freedom online. Likewise, I’m glad I saw it because it inspired me to control my destiny, start a company, and work my way up. People need hope to take risk and make change.

It seems that given fears about the economy and war that the message of hope is finally here but words aren’t making as much of a difference as they used to. Remember when words mattered?

Filed under: Rants, Social Media, Personal Branding, The Future, Wealth, Leadership

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Slightly overcast in Montreal today on the heels of the official kick off to summer. They call it Formula 1 racing and it’s the biggest party of the year some would say. Unfortunate to say, however, that thunderstorms are expected to hit during the festivities. Montreal is a classy lady when she wants to be but don’t expect to see that side of her this weekend.

As I’ve been noticeably absent of late on this blog (save for my Twitter feed) and with respect to engagement within social media circles I’ve become more focussed on my company Fixion Media. It’s easy to get lost in YouTube. On TED. In Google Reader. Facebook. Definitely Twitter. And of course old media streams. Well you get the picture. But frankly to me it’s time to flush the fishbowl and start anew.

Given that media, agencies, and marketers are pretty well connected in the digital realm I’m seeing little progress in companies actually working together in a social manner that is compatible to how we speak to each other in the corporate / private world via social mediums. In business terms the contracts read the same. The due dilligence is there (and the wallets are light “due to the credit crunch”). The risk to a given brand seems to great to bear should an experiment go wrong.

I believe in a general sense this to be a turning point in my philosophical outlook on the web and business. The internet mirrors its real-world corporate counterpart in real ways where profit and glory rule the day. I of course have no problem with profit nor glory but I’ve come to appreciate and better understand the needs of real people. Normal people who can’t afford iPhones with unlimited data plans. People that think $50 is too much to pay for a concert ticket. Musicians that think they’re famous but are actually dead broke. And most importantly perhaps I’ve come to better understand where my company fits into the bigger picture in terms of serving such communities and likewise protecting their interests from sharks. It’s a fascinating dynamic which has ruled my thoughts of late.

“Always remember the art of good business is being a good middleman.” That quote is from Layer Cake, a film. While I’ve changed my personal definition over the years of what being a “good middleman” entails I’ve come full circle to boil it down to its simplest state again. Such a state in my opinion requires independence. Right now, that is justification enough to pull away from the day to day drama of social circles and into the real world of business. Striking a good balance between the two will prove necessary to the success of my companies.

Filed under: Rants, Economy, Social Media, Personal Branding, Politics, The Future, Music Industry, Wealth, Leadership

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Chris Brogran and Christopher S. Penn offer their takes here and here respectively as to why PodCamp Boston 3 is charging $50 this year per attendee. While that is certainly far more reasonable than paying $1895 for the Canadian Marketing Association’s annual convention and trade show, I think that the gateway fee will be of hinderance to the younger generation.

Conferences as we know are networking vehicles. But let’s for a second accept that we are really attending to learn about new industry trends so that we can make our corporations more profitable. *cough* Shmooze. *cough* Steak and drinks on the expense accounts. *cough*

Where was I?

I find PodCamp’s to be far more populist in nature where networking is certainly of value but it seems to me that people are more jazzed about being self-empowered, they’re jazzed about the technology, and they want to be cutting edge leaders whereas let’s face it; corporate conferences are for wheeling and dealing.

This brings me to David Armano’s “We Are All ‘Internet Dating’” post from yesterday. It’s a bit creepy to me and possibly the reason why I neglect to attend most ad-hoc gatherings. This may very well be the Achilles’ heel to my survival in marketing / social media but I am comfortable in taking the risk.

As a young go-getter, I grew up on the net thanks to a parent with an old school laptop and 14.4 modem connection. The 90s were lovely. Remember then ya’ll? Newsgroups (ie the original RSS)… IRC channels (yeah, we actually used to chat back then instead of throwing text darts via Twitter)… community-driven message boards (as opposed to personal blogs). The point is that I shook all of my “sociality” back then in order to glue myself to CNN for 12-hours per day to learn about stock markets, the internet boom, and other matters of the free market. This filtered view of the global trends, cash, and movers and shakers enthralled me.

I’ll tell you something you already know: the free market isn’t anything like social media/new media. And most the fun we all have on Facebook and Twitter and GoBoDoWee–future “hit” social network I’m sure–is mainly to be connected to the world on a philosophical level. We all know who our real friends are. We also know who we respect most within the context of business. And most importantly we all know how to separate business and pleasure. (Or do we now?)

My arching point coming back to the formerly-free / now $50 PodCamp unconference experience versus the $1895 corporate conference model is that I don’t particularly care for either model. One now has a cost, the other is too costly. Neither have comfortable chairs. Conferences are about who you know (or who you want to get to know) and to that there is a cost to pay. The X factor is star power where silly folks like me actually ponder dropping two grand on seeing almighty headliners like Seth Godin and Avinash Kaushik. Meanwhile, while surely worth the expense, I would think it more difficult to convince the average PodCamp / podcasting fan to attend with such a fee because it becomes a business transaction rather than a free-spirited community event (such with IRC and message boards of yore).

I hope I’m wrong. But I can’t yet find the logic in wanting to pay $1895 when I could be paying $50 for what could be a more beneficial experience. At the end of the day and money aside, I want to be in the company of leaders and policy makers. I’ve leveraged social media in order to learn from such leaders and I hope to repay it in kind by helping others along my path.

Just like one social network might be similar to another, all conferences have similar aims whether it be advancement of a cause, activism, networking, or otherwise. But are Geek Dinners worth attending? Are unconferences worth it? Who cares. Just attend a couple and you’ll find out. (And yes they are worth it BTW). My point is that if unconference organizers aren’t careful, they risk falling into the free market trap of needing bigger speakers and even bigger sponsors to bridge the gap. It’s going to happen: and this $50 fee for PodCamp Boston is just the seed. Once the free market comes into the picture it will become more difficult to control the fate of the movement that is still admittedly nascent. I suppose this worries me more than any cost of admission in itself.

Filed under: Social Media, Personal Branding, Politics, The Future, Branding, Leadership, PodCamp

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Last week we launched the inaugural “Money Bomb” at Blabbermouth.net. (If you missed my post about it click here.)

Earlier today, Money Bomb Week 2 was launched with slight modifications to the business model. Out of 16 total campaign buys last week alone, all clients (except for one) chose the most costly Indie campaign available, that being the “double-banner” which was one 728×90 Leaderboard spot carved to accomodate two Indie ads (see demo). It turns out that our Indie banners featuring three & four ads per banner were moot from the getgo. I can only assume that most clients thought it would be wiser to pay the extra cost for the top campaign as well as the added square pixel coverage per banner.

This week, due to shrinking supply in topline inventory at Blabbermouth.net we have added a 160×600 Skyscraper version of our Indie banners (see demo). It offers the same raw exposure in terms of impressions as the 728×90 Leaderboard spot but is priced at two-thirds of the cost. It will be interesting to see by our booking deadline on April 9th if there is enough interest in the Skyscraper to keep it going.

All up the Money Bomb has been a tremendous success in its first week. Granted it’s only week 2 so we’ll need to wait a couple more weeks to determine sales trends and viability.

The important part though is that we’ve sold 20 new campaigns at this point. All are new clients to Fixion Media, which gives us more ammo to perhaps ban all remnant ad networks from working with us. Such firms have failed time and again to monetize display ads and furthermore provide quality, relevant ads.

Long live the vertical.

Filed under: Vertical Ad Networks, Fixion Media News, The Future, Music Industry, Artists, Money Bomb

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…but the fact that we signed to Adtech earned us a name-drop in ClickZ.

Despite being forever legitimized in ClickZ we’ll be sure to keep disturbing the peace in the underground music scene. No one ever sees the underdog coming.

Filed under: Announcements, Vertical Ad Networks, Fixion Media News, The Future, Adtech Helios IQ

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Tip ‘o the hat.

Filed under: Video, The Future

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I was inspired by Obama and Ron Paul. Grandfather Howard Dean and Joe Trippi must also be proud of my accomplishments.

Early this morning we (that being Fixion Media) launched a pilot program at Blabbermouth.net enabling independent artists and record labels to share in the cost of advertising. Much like Google ads, except branded and far more relevant, our shared Indie banner template shatters the barrier of entry for clients of all sizes.

Here’s an example campaign from the original story posted by Blabbermouth.net:

Double Banner Features:

• Shared banner (2 ad spots available per banner)
• More than 50% discount compared to “non-Indie” banner campaign
• Top-of-page “Leaderboard” placement alongside other premium advertisers
• Your ad rotates within a BLABBERMOUTH.NET-branded double banner frame
• Ad Specs: 350px x 70px - GIF, JPG, or Flash - Max 50KB File Size
• Click here to view a demo of the Double Banner.

Campaigns ranged from $75 to $150 USD.

The long and short of this story is that it was our goal to sell 10 campaigns in 48 hours. It’s a quick blitz; a cash infusion that is certainly scalable. Less than 24 hours in and we’ve closed 7 deals. This being a new campaign offering for Fixion Media at Blabbermouth.net, interest may be yet to peak. We don’t know yet. The important part is that we will likely meet our target by this evening.

But the experiment in itself was to test the “top down” versus “bottom up” donation strategy used frequently by politicians these days. Rather than sell our inventory to the higest bidder–which in remnant terms is nothing short of an insulting figure–we have looked to the community that is loyal and familiar with Blabbermouth.net. Visitors include all types of music fans and a significant porition of the rock/metal industry that find value in the site’s content and reach. In this case we wanted to know how much support we could count on only from the grassroots. The “top down” strategy in our case would have been to max out our leads, max our existing client buys, and seek new clients externally. The “bottom up” strategy allowed us to listen to the community and listen we did.

Publicly the comments on Blabbermouth.net’s message board have been very insightful. Mind you, it didn’t help that it’s April 1st. Some called this out as a joke but in any event it helped generate some added buzz on the side.

The most important part of this experiment: we now have 7 great new clients and hopefully more will decide to be more aggressive in the digital marketing space–especially first timers.

The real trick to keeping this momentum going a la Barack Obama is to keep POW-ing our client base (a la Andy Nulman). We have to keep innovating and building new products to further complement the needs of Indie advertisers. Soon enough you won’t be seeing Classmates.com ads or Google Ads anymore. And that’s music to my ears.

Filed under: Fixion Clients, Case Studies, Publisher Side, Vertical Ad Networks, The Future, Music Industry, Leadership

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“Online is getting to the point where it may be more important than the 30-second TV spot.” - VP of Marketing at car manufacturer XYZ

I hope this is a quote from the era of enlightenment–otherwise known as the period that ushered in Joe Jaffe (circa numerous years ago). If it isn’t, then I just might be retired before these major co’s ever shake the old media.

Filed under: Rants, Television, Politics, The Future, Television Ads

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…I now declare myself Chief Branding Officer at Fixion Media.

What is a CBO? “The CBO forms a human bridge between logic and magic, strategy and design.”

This is my inspiration:

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Filed under: The Future, Branding

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Hat tip to The Customer Collective.

Filed under: Rants, The Future, Leadership

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