While we all support the striking writers, folks like myself in the online business of advertising are hoping for less than swift negotiations. First, the web needs more top content producers. Second, more marketers need to shift their budgets online. While it may not sound like a decisive blow to television in the long-term, it’s at least an opening for the digerati.

As highlighted by this AdAge article though, there are more important markers of success in 2008 that we should be on the lookout for…

“We predict internet advertising to pass three milestones over the next three years,” ZenithOptimedia’s forecast said. “We expect it to overtake radio advertising in 2008; to attain a double-digit share of global advertising in 2009; and to overtake magazine advertising in 2010, with 11.5% of total ad spend.”

Although, even the title of the AdAge article (”Forecast for ‘08 Is OK, but Only Online Shines”) presents a less promising outcome for other ad sectors. Factors like the Presidential Election, the Olympics, and Soccer will boost spending but where will the economy chime in this time? Recession? Depression?! Likely the former, hopefully neither.

Whatever the case, let’s raise our glasses to those who weather the storm in 2008. Fixion Media will be at the table tooth and nail.

Filed under: Media Planning, Television, Politics, The Future, Print Magazines, Radio

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