I took the first day of 2008 to personally re-launch Fixion Media. (www.fixionmedia.com)

Imagine if you could re-launch your company or personal brand in an instant? I must admit, this isn’t the first time I adapt the future of my company to the increasingly globalized and technolocally-centric world. Second admission: it gets more enjoyable every time I do it. This is what life is about. If you can apply your learnings to actual life every couple of years, the world is bound to look peachy and progressive.

To a prosperous 2008. Happy new year!

(Stay tuned for excellent coverage on this blog and podcast in 2008 about marketing, advertising, business, politics, and more. My plate is full. Dine on it at your leisure.)

Filed under: Rich Media, Fixion Clients, Announcements, Press Releases, Publisher Side, Vertical Ad Networks, Fixion Media News, Mobile Advertising, Online Video, Video, The Future, Music Industry, Adtech Helios IQ, Artists, Wealth

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Hey Twist Image! Share 2006 was very cool but Share 2007 is even better. You’ve already pre-set the bar higher for next year and this just just hit the feeds.

Check it out for yourself: it’s a digital holiday card that embodies the spirit of 2007. There are some special appearances on there by Seth Godin, David Weinberger, and Jaffe amongst some other names you’re likely already familiar with.

Happy holidays everyone and to an amazing 2008. Meanwhile, 2007 will fade as a great business year in the digital world but… it ain’t got nothing on 2008. Recession or not. Here we come.

Filed under: Announcements, Online Video, Video, Wealth

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As an old-schooler circa early ’90s internet user, it’s tough at times to wrap my head around the sheer speed at which consumers of media users are integrating the web into their daily lives. In this AdAge article it is reported that 16% of households watch television online, which is twice as much as the previous year. Mandatory advertising and small screens aren’t going to stop this train anytime soon! On the flipside, the message for content producers is that there is money to be made:

“Over the next few years, the growing popularity of viewing TV episodes/shows online is going to have a huge impact on the way brands and advertisers communicate with viewers,” Shari Morwood, exec VP of technology, telecommunications and media at TNS, said in a release. “If advertisers can effectively leverage the online video platform, we should see much more interactivity and emotional connection between brands and the online TV viewing audience.”

I haven’t had an emotional connection with a brand since I fell in love Grey Goose’s intoxicating smoothness last weekend. But I digress. The point is well taken.

Filed under: Publisher Side, Media Planning, Television, Online Video

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