I took the first day of 2008 to personally re-launch Fixion Media. (www.fixionmedia.com)

Imagine if you could re-launch your company or personal brand in an instant? I must admit, this isn’t the first time I adapt the future of my company to the increasingly globalized and technolocally-centric world. Second admission: it gets more enjoyable every time I do it. This is what life is about. If you can apply your learnings to actual life every couple of years, the world is bound to look peachy and progressive.

To a prosperous 2008. Happy new year!

(Stay tuned for excellent coverage on this blog and podcast in 2008 about marketing, advertising, business, politics, and more. My plate is full. Dine on it at your leisure.)

Filed under: Rich Media, Fixion Clients, Announcements, Press Releases, Publisher Side, Vertical Ad Networks, Fixion Media News, Mobile Advertising, Online Video, Video, The Future, Music Industry, Adtech Helios IQ, Artists, Wealth

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“For the first time since Xbox 360 launched their Xbox LIVE Marketplace, a full HD concert download will be made available to users in the United States for free. Finger Eleven’s set from the Berkeley Church in Toronto, Ontario will be available to all users gratis. The content will be placed on the servers on November 6, 2007 where it will be for sixty days.

[…]

Xbox Senior Global Marketing Manager Peter Orullian shared, “Xbox LIVE members are passionate about games, entertainment, and music. It’s great to have partners like Wind-up Records to deliver new music experiences to them. And Finger Eleven’s concert frankly rocks.”

Microsoft is using its Xbox Live Marketplace wisely as a marketing agent to the modern day record label. Beyond the increasing relevance of mobile marketing as a “third screen”, the music industry is scrambling to find alternate ways to promote their acts. This is one case that will quickly rattle the media base both online and off as dollars flood to controlled audiences. Case in point Xbox Live, which presents Microsoft with a unique ability to reach loyal, engaged users that are using the Live platform at any given time.

Also, did you notice that the download was free? I suspect this won’t always be the case but Xbox is making a great case for console distribution of music, films, trailers, and more. I’ve heard that Sony is also ramping up its efforts in this regard. It will be interesting to see how far these companies can reach beyond core competencies. It sounds like these guys love the media business.

Filed under: Mobile Advertising, Music Industry, Gaming

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After top-level meetings with our few big shooters–that is to say valued clients at Fixion Media–mobile advertising by way of your cell phone and/or PDA is peaking more interest than I anticipated for 2008.

Despite projections, I thought there was a bit too much hype surrounding the channel. I falsely assumed that looking at an ad on a screen that is a mere few square inches would take a couple of years to grip. Quite the opposite. Some even predict that wireless devices will replace much of what we currently use computer desktops for.

Regardless, the mobile medium is a great incentive for digital publishers to develop in order to expand on new revenue generating channels. The popularity of display / in-page advertising will be strong for years to come but mobile advertising along with other emerging channels will be the icing on the cake.

Filed under: Publisher Side, Media Planning, Mobile Advertising

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