But here’s the real nugget:
“Forty million fans were coming to our door, and we let Ticketmaster have their addresses and e-mail,” says Live Nation CEO Michael Rapino. “That’s ludicrous.”
Spot on. Data is gold in the new economy.
Filed under: The Future, Measurement, Music Industry
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While it took a while to reach this decision for reasons that I can’t yet divulge, I’m please to finally announce that Fixion Media has entered into a service agreement with Adtech. Specifically, we will be using the Helios IQ advertising platform to manage our network. While we are currently testing the platform, a full rollout is expected by or before January 1st, 2008.
Tis a perfect way to start a new year and I’m confident that our publishers and clients will appreciate the upgrade in our technology. Gone are the days of open source servers and self-monitoring. Adtech will manage the technical aspect so that we can focus on our core competencies as a network.
Last year Fixion Media served more than 300 million ad impressions. Next year we’re shooting for a billion.
Filed under: Rich Media, Fixion Clients, Announcements, Publisher Side, Vertical Ad Networks, Atlas, Fixion Media News, The Future, Measurement, Adtech Helios IQ
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There has long been controversy brewing about site measurement. This time, a NY Times piece titled “How Many Site Hits? Depends Who’s Counting” is tackling the issue. Advertisers want to keep their budgets down and publishers wish to benefit from having accurate circulation counts.
One aspect of the debate is critical to me:
Both comScore and NetRatings are cooperating with audits by the Media Rating Council, a nonprofit organization that has approved ratings systems since the 1960s. Among other issues, the council is investigating whether the companies’ panels actually represent all Web users.
In my eyes, the actual makeup of panels from comScore or Nielsen/NetRatings needs to reflect the makeup of the internet population being monitored. I’ve never met a single person who is tracked by either company. I suspect that our core demographic of 18-35s are underrepresented as well.
I will only know for sure when Fixion Media ponies up tens of thousands for such measurement. We can only hope it’s more profitable than self-reporting traffic data.
Filed under: Publisher Side, Client Side, Measurement
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Rob is the President & CEO of the Fixion Media advertising network. We represent the finest in metal, hard rock, and alternative music web sites and by proxy millions of unique monthly visitors.
