“For the first time since Xbox 360 launched their Xbox LIVE Marketplace, a full HD concert download will be made available to users in the United States for free. Finger Eleven’s set from the Berkeley Church in Toronto, Ontario will be available to all users gratis. The content will be placed on the servers on November 6, 2007 where it will be for sixty days.

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Xbox Senior Global Marketing Manager Peter Orullian shared, “Xbox LIVE members are passionate about games, entertainment, and music. It’s great to have partners like Wind-up Records to deliver new music experiences to them. And Finger Eleven’s concert frankly rocks.”

Microsoft is using its Xbox Live Marketplace wisely as a marketing agent to the modern day record label. Beyond the increasing relevance of mobile marketing as a “third screen”, the music industry is scrambling to find alternate ways to promote their acts. This is one case that will quickly rattle the media base both online and off as dollars flood to controlled audiences. Case in point Xbox Live, which presents Microsoft with a unique ability to reach loyal, engaged users that are using the Live platform at any given time.

Also, did you notice that the download was free? I suspect this won’t always be the case but Xbox is making a great case for console distribution of music, films, trailers, and more. I’ve heard that Sony is also ramping up its efforts in this regard. It will be interesting to see how far these companies can reach beyond core competencies. It sounds like these guys love the media business.

Filed under: Mobile Advertising, Music Industry, Gaming

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