Last week we launched the inaugural “Money Bomb” at Blabbermouth.net. (If you missed my post about it click here.)

Earlier today, Money Bomb Week 2 was launched with slight modifications to the business model. Out of 16 total campaign buys last week alone, all clients (except for one) chose the most costly Indie campaign available, that being the “double-banner” which was one 728×90 Leaderboard spot carved to accomodate two Indie ads (see demo). It turns out that our Indie banners featuring three & four ads per banner were moot from the getgo. I can only assume that most clients thought it would be wiser to pay the extra cost for the top campaign as well as the added square pixel coverage per banner.

This week, due to shrinking supply in topline inventory at Blabbermouth.net we have added a 160×600 Skyscraper version of our Indie banners (see demo). It offers the same raw exposure in terms of impressions as the 728×90 Leaderboard spot but is priced at two-thirds of the cost. It will be interesting to see by our booking deadline on April 9th if there is enough interest in the Skyscraper to keep it going.

All up the Money Bomb has been a tremendous success in its first week. Granted it’s only week 2 so we’ll need to wait a couple more weeks to determine sales trends and viability.

The important part though is that we’ve sold 20 new campaigns at this point. All are new clients to Fixion Media, which gives us more ammo to perhaps ban all remnant ad networks from working with us. Such firms have failed time and again to monetize display ads and furthermore provide quality, relevant ads.

Long live the vertical.

Filed under: Vertical Ad Networks, Fixion Media News, The Future, Music Industry, Artists, Money Bomb

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I took the first day of 2008 to personally re-launch Fixion Media. (www.fixionmedia.com)

Imagine if you could re-launch your company or personal brand in an instant? I must admit, this isn’t the first time I adapt the future of my company to the increasingly globalized and technolocally-centric world. Second admission: it gets more enjoyable every time I do it. This is what life is about. If you can apply your learnings to actual life every couple of years, the world is bound to look peachy and progressive.

To a prosperous 2008. Happy new year!

(Stay tuned for excellent coverage on this blog and podcast in 2008 about marketing, advertising, business, politics, and more. My plate is full. Dine on it at your leisure.)

Filed under: Rich Media, Fixion Clients, Announcements, Press Releases, Publisher Side, Vertical Ad Networks, Fixion Media News, Mobile Advertising, Online Video, Video, The Future, Music Industry, Adtech Helios IQ, Artists, Wealth

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I’m pleased to see savvy musicians like Matthew Ebel taking advantage of Feedburner’s RSS ad network:

I have come to understand that most music marketing campaigns are limited in range. In 2008, we are pushing our clients to adopt multi-pronged media plans that include the web, mobile, rss, video, and beyond. You’re definitely ahead of the game Matthew!

Filed under: Fixion Clients, Publisher Side, Vertical Ad Networks, Media Planning, The Future, Music Industry, Artists

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