April 1, 2008
Overheard In A Newsletter Today…
“Online is getting to the point where it may be more important than the 30-second TV spot.” - VP of Marketing at car manufacturer XYZ
I hope this is a quote from the era of enlightenment–otherwise known as the period that ushered in Joe Jaffe (circa numerous years ago). If it isn’t, then I just might be retired before these major co’s ever shake the old media.
Filed under: Rants, Television, Politics, The Future, Television Ads
