March 21, 2008
U.S. Business Elite Want More “Insightful” Media Leadership
…according to a recent study conducted by Ipsos:
“There is a positive and a negative spin regarding the marquee media brands. On one hand we clearly see their superior performance as sources of authoritative, trusted, influential information – linked to their similarly strong profile as providers of insight. On the other hand, one could argue that their strengths in these other areas have not paid off in terms of delivering superior insight.”
Insight, otherwise known as “connecting the dots”, is an essential skill in the business world. Without layering as much info as possible, it becomes impossible to create valuable insight.
Filed under: Case Studies, Branding, Leadership
