October 17, 2007
More TV Viewers Shift To The Web
As an old-schooler circa early ’90s internet user, it’s tough at times to wrap my head around the sheer speed at which consumers of media users are integrating the web into their daily lives. In this AdAge article it is reported that 16% of households watch television online, which is twice as much as the previous year. Mandatory advertising and small screens aren’t going to stop this train anytime soon! On the flipside, the message for content producers is that there is money to be made:
“Over the next few years, the growing popularity of viewing TV episodes/shows online is going to have a huge impact on the way brands and advertisers communicate with viewers,” Shari Morwood, exec VP of technology, telecommunications and media at TNS, said in a release. “If advertisers can effectively leverage the online video platform, we should see much more interactivity and emotional connection between brands and the online TV viewing audience.”
I haven’t had an emotional connection with a brand since I fell in love Grey Goose’s intoxicating smoothness last weekend. But I digress. The point is well taken.
Filed under: Publisher Side, Media Planning, Television, Online Video
October 18th, 2007 at 12:35 am
Grey Goose is my all time favorite poison and traditional TV is indeed on it’s death bed.