After top-level meetings with our few big shooters–that is to say valued clients at Fixion Media–mobile advertising by way of your cell phone and/or PDA is peaking more interest than I anticipated for 2008.

Despite projections, I thought there was a bit too much hype surrounding the channel. I falsely assumed that looking at an ad on a screen that is a mere few square inches would take a couple of years to grip. Quite the opposite. Some even predict that wireless devices will replace much of what we currently use computer desktops for.

Regardless, the mobile medium is a great incentive for digital publishers to develop in order to expand on new revenue generating channels. The popularity of display / in-page advertising will be strong for years to come but mobile advertising along with other emerging channels will be the icing on the cake.

Filed under: Publisher Side, Media Planning, Mobile Advertising

One Response to “Mobile Advertising: More Than Two Thumbs Up In 2008”

1. Mark Carras Says:
   October 16th, 2007 at 1:33 am

   Sounds great Rob! Can’t wait to add the widget to my sites?

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