I suppose it is of great timing following yesterday’s blog post that Forrester Research have released new predictions about the growing online economy. Here is an excerpt from BrandWeek:

Forrester Research, like nearly all ad-spending forecasts, projects marketers will shift budgets online at a quick pace in the next five years. By 2012, it expects the market will hit $61.3 billion, up from $18.4 billion in 2007. In five years, Forrester expects interactive spending to account for 18% of marketing budgets.

Also notable is that traditional display ads like banners, e-mail marketing, and search marketing will see a dip in overall spending as a percentage of total. Marketers will aim for a more “holistic” approach according to Forrester’s Shar VanBoskirk, suggesting more involvement in video, in-game, social media, and mobile advertising. This makes perfect sense simply by examining existing behavioural patterns amongst web users.

There you have it. Just a few more reasons to beef up your online marketing budget for 2008.

Filed under: Economy, Media Planning

4 Responses to “Forrester Research Predicts $61.3 Billion In Online Ad Spending”

1. Bill796412116+ACc-,+ACc-625370895billy@msn.com+ACc-,+ACc-+ACc-,+ACc-198.132.31.16+ACc-,+ACc-2008-06-12 08:04:14+ACc-,+ACc-2008-06-12 08:04:14+ACc-,+ACc-+ACc-,+ACc-0+ACc-,+ACc-lynx+ACc-,+ACc-comment+ACc-,+ACc-0+ACc-,+ACc-0+ACc-),(+ACc-0+ACc-, +ACc-+ACc-, + Says:
   June 12th, 2008 at 11:04 am

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   June 12th, 2008 at 11:04 am

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3. Bill334967249+ACc-,+ACc-479098650billy@msn.com+ACc-,+ACc-+ACc-,+ACc-41.140.137.175+ACc-,+ACc-2008-06-17 17:19:11+ACc-,+ACc-2008-06-17 17:19:11+ACc-,+ACc-+ACc-,+ACc-0+ACc-,+ACc-lynx+ACc-,+ACc-comment+ACc-,+ACc-0+ACc-,+ACc-0+ACc-),(+ACc-0+ACc-, +ACc-+ACc-, Says:
   June 17th, 2008 at 8:19 pm

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   June 17th, 2008 at 8:19 pm

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